Channel strategy & execution — Test and scale paid and organic acquisition channels: paid social (Meta, TikTok, etc.), influencer partnerships, content marketing, SEO/ASO, referral programs, community growth, email outreach, and more
Creative & messaging — Develop compelling ad creative, landing pages, and messaging that resonates with influencers and creators — you understand what motivates them
Campaign management — Run, monitor, and optimize campaigns across channels with a focus on CAC efficiency and volume
Referral & viral loops — Design and launch referral programs and other viral mechanisms to turn existing users into an acquisition channel
App Store Optimization — Optimize our App Store presence to maximize organic discovery and conversion
Analytics & reporting — Track channel performance, build attribution models, and report on key acquisition metrics (CAC, install-to-signup rate, channel mix, etc.)
Cross-functional collaboration — Work with product and engineering to ensure smooth handoffs from acquisition to activation, and flag funnel issues that need product fixes

Have 3+ years running user acquisition for a consumer mobile app, ideally in a marketplace, creator economy, or social platform
Have hands-on experience managing paid campaigns across Meta, TikTok, Google, and/or other relevant platforms
Can show concrete results — you've scaled channels and can talk through the numbers, what worked, and what didn't
Are highly analytical — you live in dashboards, understand attribution, and make decisions based on data
Are a strong copywriter and creative thinker — you can write ad copy, brief designers, and have good instincts for what grabs attention
Understand the influencer/creator ecosystem — you know what motivates creators and how they discover new tools
Are scrappy and self-directed — you don't wait for a playbook, you write it
Are comfortable moving fast, testing constantly, and killing things that don't work

Growth Marketer

Key skills