Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline
Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals
Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication
Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel
Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions
Support other marketing initiatives and product launches with targeted campaigns and messaging
Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot
Document processes and keep campaign assets organized so programs are repeatable and scalable
Stay current on demand generation best practices, emerging channels, and industry trends

5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus)
Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth
Hands-on experience building and executing campaigns in marketing and/or sales engagement tools
Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously
Hands-on experience with marketing automation platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets
Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup
Self-starter mentality with a growth mindset and willingness to experiment
Platform experience: Hubspot (specifically CRM and marketing automation functionality), LLM assistants (Claude and ChatGPT), demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo, paid media (Google ads, LinkedIn ads, etc.)
Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful.

Demand Generation Manager

Key skills