Drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior.
Responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue.
Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA.
Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA.
Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual order samples, and utilize knowledge centers.
Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities.
Offer samples or other incentives to maintain engagement and interest with lead.
Facilitate lead transition to customer service or inside sales rep with 'order ready' customer.
Document a summary of the opportunity in CRM for effective handoff.

Bachelor's degree preferred, high school diploma or equivalent required
5 years’ experience in customer service, account management, business development, or related
Experience in the promotional products industry preferred
Strong written communication skills and ability to craft customer facing emails
Strong verbal communication skills both over phone and videoconferencing
High energy and enthusiasm for helping customers
Customer focus and adaptability to different personality types
Ability to multi-task, set priorities and manage time effectively
Desire to learn new technology and modern sales tools
Proficient in Salesforce
Experience with Microsoft Outlook
Experience with PowerPoint and Excel preferred
Experience with Highspot sales enablement tool preferred

Comprehensive healthcare and benefits packages including medical, vision, dental, short-term disability, and more!
Flexible scheduling
401k Matching
Generous Paid Time Off and Holidays
PCNA Cares Share Fund – donating to teammates in times of need

Demand Generation Specialist

Key skills