Create engagement and drive demand for large-scale, strategic in-person events across EMEA.
Manage on-going integrated campaigns educating enterprise prospects about Snowflake as a platform for data and AI.
Manage marketing campaigns end to end – from planning to campaign analysis, aligning with business objectives and contributing to growth goals.
Work cross-functionally with Field Marketing, Strategic Events, Marketing Operations, Digital Marketing, and Sales teams to deliver impactful marketing initiatives.
Reporting and Performance Analysis: Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI.
Implement testing methodologies to enhance the demand generation process including A/B testing to understand messaging performance.

2-3 years of experience executing integrated marketing campaigns, across channels to create a customer-focused experience
Written communication skills: ability to craft compelling direct response copy for a variety of formats including emails, landing pages, sales invites, and digital (e.g. ads, organic social), for key personas (e.g. decision makers, practitioners)
Webinar experience: Experience in planning, promoting, and executing webinars tailored to enterprise prospects.
Tech-Savvy: Ability to learn new technologies, products and systems quickly.
Data-Driven Mindset: Ability to understand data and story telling.
Preferred Skills: Experience in marketing in a B2B SaaS company
Proficiency in the following or similar tools for executing campaigns (Marketo, Salesforce, ON24 and more)
Experience executing marketing campaigns for large-scale, highly visible EMEA events.

Demand Generation Specialist

Key skills