Deliver demand generation campaigns for strategic events, to drive interest for our highly visible event series across EMEA (including Data For Breakfast and Snowflake World Tour) as well as other relevant events (e.g. Snowflake Summit), engaging with our key personas.
Manage always-on virtual event series that demonstrate key Snowflake product features, and drive business growth and pipeline. This plan will take into account different stages of the buyer journey including: awareness, consideration and decision.
Campaign Management: Oversee planning, execution and optimization of multi-channel demand generation campaigns. Adapt communication strategies and messaging as needed to resonate with the local audiences.
Cross-Functional Collaboration: work with many different functions in the marketing team, and clearly communicate priorities. Manage diverse stakeholders and act as a liaison between global and local teams, and translate global requirements for local regions.
Reporting and Performance Analysis: Use analytics and marketing technology platforms to track and report on campaign performance, optimize conversion rates, and drive continuous improvement in ROI.
Implement testing methodologies to enhance the demand generation process including A/B testing to understand messaging performance. Share insights and best practices with the Growth Marketing team.

2-3 years of experience executing integrated marketing campaigns, across channels to create a customer-focused experience
Written communication skills: ability to craft compelling direct response copy for a variety of formats including emails, landing pages, sales invites, and digital (e.g. ads, organic social), for key personas (e.g. decision makers, practitioners)
Webinar experience: Experience in planning, promoting, and executing webinars tailored to enterprise prospects.
Tech-Savvy: Ability to learn new technologies, products and systems quickly.
Data-Driven Mindset: Ability to understand data and story telling.
Preferred Skills:
Experience in marketing in a B2B SaaS company
Proficiency in the following or similar tools for executing campaigns (Marketo, Salesforce, ON24 and more)
Experience executing marketing campaigns for large-scale, highly visible EMEA events

Demand Generation Specialist

Key skills