Director, Marketing Operations – GTM Systems

Role Overview

• Serve as the primary owner of HubSpot, including:
• CRM architecture and object model
• Lifecycle stage governance
• Automation, workflows, and routing logic
• Campaign tracking and attribution setup
• Integrations, permissions, and system governance
• Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand.
• Establish best practices for CRM usage, documentation, and data hygiene across Marketing.
• Ensure campaign infrastructure supports clean execution and measurement.
• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement.
• Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed.
• Reduce tool sprawl and improve system coherence across Marketing systems.
• Partner with stakeholders to ensure tools are adopted consistently and effectively.
• Design and maintain dashboards across:
• Campaign performance
• Funnel conversion
• Channel efficiency
• Pipeline influence
• Ensure data accuracy and consistency across systems and executive reporting.
• Establish standardized attribution and measurement frameworks.
• Partner with finance and sales to align on shared definitions and reporting inputs.
• Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot.
• Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated.
• Translate sales processes into scalable system workflows and automation.
• Identify friction points in lead management and pipeline tracking and design system improvements.
• Ensure lifecycle and opportunity stages align with Finance reporting standards.
• Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy.
• Reduce manual work and operational friction through automation and documentation.
• Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility.
• Over time, take on people management responsibilities as the organization evolves

Requirements

• 8–12+ years of experience in Marketing Operations or Marketing Systems.
• Deep, hands-on expertise with HubSpot (required).
• Strong understanding of B2B funnels, lifecycle marketing, and attribution.
• Experience partnering with senior stakeholders and cross-functional teams.
• Prior people management experience preferred, but not required immediately.
• Highly analytical, process-oriented, and detail-driven.
• Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

Tech Stack

• Apollo

Benefits

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!