Integrated Digital Campaign Manager

Role Overview

• Lead the planning, development, and execution of integrated digital campaigns across ecommerce and digital channels
• Collaborate with business stakeholders to plan, build and manage integrated digital campaign calendar aligned with cross-functional business priorities.
• Translate business goals into clear campaign strategies, briefs, and digital channel activation plans.
• Ensure all digital channel activations deliver consistent messaging and support a unified digital customer journey.
• Lead an analytical, hypothesis-driven approach to unlock value, and use experimentation frameworks (A/B, multivariate tests) to optimize conversion paths.
• Build learning agendas, analyze outcomes, and integrate insights into ongoing execution and refinement.
• Establish and track ecommerce-aligned KPIs and customer journey metrics from all deployed digital campaigns.
• Analyze digital performance data across channels to inform campaign optimization and content refinement.
• Partner with Analytics to define and implement mechanisms for performance management, and post-campaign performance reporting including dashboards and reports (e.g., Tableau).
• Synthesize insights from multiple data sources and channels that clearly tie digital campaign performance to ecommerce conversion and revenue outcomes.
• Continuously identify opportunities to improve campaign effectiveness, efficiency, and customer engagement across onsite placements, audiences, messaging, and digital content.
• Serve as the lead and central point of contact for end-to-end digital campaign execution, managing timelines, deliverables, dependencies, and risk.
• Coordinate with cross-functional partners including Ecommerce, Product, Merchandising, Creative, and Sales.
• Communicate proactively with internal stakeholders on timelines, risks, and performance insights.
• Manage multiple digital campaigns simultaneously while maintaining a high standard of quality and attention to detail.
• Ensure digital campaigns adhere to brand standards, and meet platform requirements across email, paid media, onsite modules, CMS templates and landing page components.
• Contribute to the evolution of digital campaign frameworks, playbooks, and workflows that support faster digital activation and campaign scalability.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in digital marketing, integrated marketing, or campaign management roles
• Demonstrated experience managing multi-channel, integrated campaigns, preferably within ecommerce or digital-first organizations.
• Strong understanding of ecommerce and digital channels and how they work together to drive performance.
• Proven ability to manage complex projects with multiple stakeholders and tight timelines.
• Track record of collaboration with business stakeholders to plan, build and manage campaign calendar, as well as partnering and iterating with channel and creative leads as they develop campaign messaging and creative.
• Experience working with analytics, performance reporting, and insights to inform decision-making.

Tech Stack

• Tableau

Benefits

• For information on Sysco’s Benefits, please visit https://SyscoBenefits.com