Lead and mentor a team of product analysts
Set clear expectations and high analytical standards
Provide direct feedback and actively manage performance
Build structured thinking and ownership within the team
Establish prioritization frameworks that focus on impact
Lead analysts dedicated to specific product areas
Ensure close collaboration with Product Owners without compromising analytical independence
Create a complementary analytical approach alongside Business BI
Personally design and oversee complex A/B tests and experiments
Conduct deep-dive analyses on activation, engagement, retention, and feature adoption
Write and review advanced SQL queries
Validate analytical logic before results influence product decisions
Lead high-impact investigations from hypothesis to business recommendation
Design and govern the product KPI framework
Establish and enforce statistically rigorous experimentation standards
Educate product stakeholders on experimental validity and common pitfalls
Drive Strategic Product Impact by translating product strategy into a structured analytics roadmap

7+ years of experience in Product Analytics within digital product environments
2+ years of people leadership experience, including performance management and team development
Familiarity with AI-assisted analytics workflows and automation tools
Proven ownership of KPI systems used at leadership level
Demonstrated expertise in designing and evaluating statistically rigorous experiments
Deep understanding of statistical significance, bias, segmentation strategy, and experimentation pitfalls
Advanced SQL skills and confidence working directly with large, event-based datasets
Experience with product analytics tools such as Mixpanel or similar platforms
Experience with experimentation or feature flag platforms such as Optimizely or comparable tools
Strong stakeholder management skills in cross-functional environments
A mindset that balances analytical depth with business pragmatism
Experience working with Power BI

Team Lead BI – Product Analytics

Key skills