Key skills
AIGenerative AICommunication
About this role
Role Overview
- Plan and execute an editorial calendar for Instagram, TikTok, YouTube and LinkedIn
- Create content briefs, scripts and copy for different formats
- Identify trends and partnership opportunities with creators
- Monitor engagement, reach, growth and conversion metrics
- Generate insights and optimizations based on data
- Conduct social listening and support interaction management
- Use generative AI for research and content creation
Requirements
- Experience as a Social Media Analyst
- Degree in Communication, Digital Marketing or related fields
- Strategic command of the main social platforms
- Strong analytical skills and results orientation
- Excellent writing skills and ability to adapt tone and language
Benefits
- Profit-sharing: celebrating results is part of Cogna’s culture.
- Meal or food allowance: provided on a flexible benefits card.
- Health insurance: a comprehensive medical plan with dependent coverage and co-payment.
- Dental insurance: available to maintain your smile.
- Undergraduate and postgraduate scholarships: access to our educational units for you and your dependents (spouse and children).
- Birthday day off: choose a day to relax and celebrate.
- SESC partnership: access to SESC services to improve quality of life.
- Univers pharmacy partnership: discounts on a variety of medications.
- Corporate university: multiple learning paths and free courses in our corporate university to help you continue developing with us.
- Book discounts: discounts on top titles from our publishers.
- Wellhub (Gympass): to help you stay active in your day-to-day routine.
- Ninho Program: a program dedicated to families expecting a new baby.
- Valoriza
- Internal Recruitment Program: to accelerate your career through internal opportunities.