Digital Marketing Manager

Role Overview

• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
• Own strategy and execution to develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Drive results and scale conversion-focused campaigns to meet our growth goals.
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Develop and refine audience targeting to improve campaign performance.
• Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
• Leverage Salesforce to track, report, and ensure lead quality and attribution.
• Implement and manage offline conversion tracking, connecting CRM and sales data to paid media platforms to improve optimization, lead quality, and attribution accuracy.
• Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
• Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
• Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
• Translate performance data into clear insights and identify new growth opportunities and recommendations for leadership.
• Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.

Requirements

• Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields.
• 3+ years of hands-on experience managing performance-driven paid media campaigns (Google, Microsoft, LinkedIn).
• Strong skills in analytics and reporting (Google Analytics and Salesforce).
• A strong background in conversion tracking (Google Tag Manager, Google Analytics) and understanding of data compliance.
• Project management skills; able to juggle multiple campaigns and stakeholders.
• Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up.
• Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns.
• Excellent written and visual communication skills.
• Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva).
• Google Ads and/or Microsoft Ads certifications.
• Digital marketing experience gained in management consulting, professional services, or B2B focused companies.

Benefits

• Medical / Dental / Vision coverage
• Health Care FSA and Dependent Care FSA
• Employer Paid disability and life insurance
• Short-term & Long-term Disability
• Term life and AD&D
• Voluntary life insurances
• Critical Illness and Accident insurances
• $50 Technology stipend (monthly)
• 401(k) retirement plan
• Traditional 401(k) & Roth 401(k)
• 30 Days of flexible paid time off (accrued monthly)
• Employee Assistance Plan (EAP)
• Paid Parental Leave Policy
• Ability to participate in the company ESOP plan