Girls on the Run Headquarters: Digital Marketing Manager

Girls on the Run Rhode Island is a nonprofit organization dedicated to empowering young girls through a positive youth development program. The Digital Marketing Manager will oversee the digital marketing strategy, aiming to enhance engagement and expand the organization's reach through various digital platforms and channels.

Responsibilities:

• Partner with Director of Digital Marketing to develop a comprehensive strategic digital marketing plan that outlines overall objectives, key strategies, and concrete tactics to support organizational goals. Include various digital marketing tactics including, but not limited to:
• Marketing automation campaigns
• Google AdWords and Meta campaigns
• SEO
• SEM
• Google Ads other paid ad programs
• Google Tag Manager and/or UTM tracking
• Remarketing campaigns
• Manage efforts to successfully implement the digital marketing plan to increase audience acquisition and conversion across all digital platforms and channels
• Collaborate with Partnerships to provide sponsorship content recommendations, deliver on promised partner benefits (including cause-marketing campaigns and partner activations), and steward partners through social media engagement and influencer research and engagement. Serve as the liaison between the Communications Team and Partnerships and Development team
• Contribute to the organization’s content calendar and manage the distribution of content across digital properties and channels including website, social media, email, ads, etc
• Perform keyword research to optimize existing content and uncover new opportunities
• Research timely topics and digital trends to improve effectiveness of content strategy
• Write and manage the production of external newsletters including the monthly GOTR newsletter and GOTR Shop ecommerce emails
• Develop and execute a strategy to increase email subscribers for both newsletters
• Develop and analyze email marketing metrics and audience segmentation to improve open-rate, click-thru rate, etc. Plan, execute, and measure A/B testing and open rates
• Leverage earned media coverage across digital channels to help establish Girls on the Run as a thought leader in the youth programming space
• Provide content direction and guidance for council digital resources including email marketing campaigns
• Track and analyze performance and identify best use of resources, developing both strategic and tactical recommendations
• Set up specific measurement requirements and make recommendations based on the analytics and data
• Track digital marketing properties and paid campaigns through an integrated digital analytics framework
• Utilize Google Analytics, Google Tag Manager, and social media analytics to assess ROI of online channels to inform future strategy
• Provide monthly reports and recommendations to senior leadership
• Provide regular reporting and data analysis on partner content, with engagement and links to share with partners
• Manage HQ website to maximize performance and conversion
• Collaborate with internal teams to create and launch landing pages for campaigns and partner activations
• Execute basic to intermediate website updates on WordPress
• Manage external web vendors and track budget
• Support and guide council website management and updates
• Develop and execute social media strategy and engage followers to achieve organizational goals in collaboration with Communications & PR Manager
• Distribute content daily across all HQ social media
• Set content direction, best practices and training support for social media resources for Girls on the Run councils
• Design or oversee development of assets for digital properties (photos, graphics, etc.)
• Ensure timely engagement on societal topics that are pertinent to Girls on the Run
• Manage and execute influencer and community outreach initiatives

Requirements:

• 5+ years of demonstrated experience with managing digital communities through direct engagement, content creation and moderation as relevant to the responsibilities of this role
• Outstanding written and verbal communication skills
• Highly collaborative, with the ability to organize cross-departmental projects
• Organized and proactive, with the ability to take initiative and manage multiple tasks and projects at a time and deliver within deadlines
• Strong analytical skills and data-driven thinking
• Ability to leverage the opportunities of this role to forward inclusivity, diversity, equity and access
• Passion for empowering girls to reach their limitless potential!
• Experience in non-profit, youth development, consumer services and franchise operations a plus