Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
Manage vendors, freelancers, and agencies while maintaining high quality and speed.
Build repeatable marketing playbooks that can scale as the team grows.

5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses.
Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results.
Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics.
Strong skills in positioning, customer segmentation, and messaging.
Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led.
Comfort working in fast-paced, high-growth environments where processes are built from the ground up.

Senior Growth Marketing Manager

Key skills