Own the end-to-end strategy, execution, and iteration of a repeatable demand engine.
Build and automate high-impact digital programs across paid and organic channels.
Lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance.
Collaborate closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline.
Own the tracking architecture for campaigns, ensuring clear ROI visibility.
Partner closely with Marketing Operations to define lead scoring and automated routing logic.
Work closely with ADR team to convert MQLs into pipeline.

5+ years in B2B Demand Generation within a SaaS environment.
Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms.
Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics.
Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo.
Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries.
Analytical mindset for interpreting data and translating it into actionable improvements.
Self-motivated with a high motor; thrives in fast-paced, high-growth environments.
Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.

Demand Generation Manager

Key skills