Own and execute integrated demand programs across paid media, ABM, email, webinars, website, syndication, and partner channels
Design and scale contact acquisition strategies aligned to priority ICPs
Build and optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting
Lead hosted and third-party webinar strategy and execution, with performance targets tied to pipeline
Partner closely with Sales and SDR leadership to align on targeting, lead qualification, routing, follow-up SLAs, and feedback loops
Continuously analyze campaign, funnel, and pipeline performance; identify bottlenecks and implement improvements
Test new channels and acquisition models to improve efficiency and scale
Take on ad hoc projects as needed

7+ years of marketing experience, with a strong focus on DG or performance marketing
Bachelor’s degree in marketing or equivalent
Vendor references within the cybersecurity event and partner ecosystem strongly preferred
Prior ex in B2B demand generation, growth marketing, or performance marketing in cybersecurity SaaS
Strong track record running multichannel campaigns that create qualified pipeline, not just MQL volume
Comfortable with HubSpot/Salesforce environment
Highly analytical mindset with comfort working in dashboards and reporting tools
Strong operational rigor — comfortable running programs end-to-end including vendors, contracts, budgets, logistics, and reporting
Experience operating in high-growth SaaS companies where processes and structure are still evolving

Demand Generation Manager

Key skills