Define and implement Vera's enterprise digital, social, and video communications vision, aligned with corporate brand, scientific milestones, and business priorities.
Own and evolve Vera's enterprise digital narrative, ensuring consistency across external and internal platforms while tailoring storytelling to priority audiences.
Serve as a strategic advisor to senior leadership on digital visibility, reputation, platform risk, and audience engagement.
Identify, test, and responsibly pilot emerging platforms, formats, and technologies to expand reach, relevance, and trust.
Lead integrated digital strategy across LinkedIn, X, YouTube, the corporate website, and emerging platforms, ensuring narrative cohesion, visual consistency, and performance optimization.
Build and scale Vera's YouTube presence as a strategic storytelling, education, and thought-leadership platform.
Develop a comprehensive video strategy across short-form, long-form, and live formats for external and internal channels.
Establish executive-level performance frameworks and KPIs for digital, social, and video content, tied to reputation, awareness, engagement quality, and trust.

8+ years of progressive leadership experience in digital communications, social media, and video/content strategy, ideally within biotech, pharma, or other highly regulated environments.
Demonstrated success building and scaling enterprise digital or video programs, including YouTube channels, for corporate storytelling, education, or thought leadership.
Strong executive presence with the ability to advise senior leaders on digital reputation, platform risk, and storytelling effectiveness.
Proven ability to translate complex scientific or technical topics into clear, engaging, and compliant digital content.
Deep understanding of digital analytics, performance measurement, and audience insights.
Experience managing agencies and external partners at a senior level.
Comfort with operating in a fast-paced, matrixed, growth-stage environment.

Director, Digital and Social Engagement

Key skills