Deliver marketing campaigns on time, within deadline and at a consistently high standard.
Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
Use our tech stack to build automations, segment data, and report insights that highlight what’s working (and what isn’t).
Lead on the execution of multi-channel campaigns (email, content, digital, automation).
Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
Report on campaign performance and provide insight-based recommendations for optimisation.
Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
Identify trends and opportunities for repurposing campaign assets across the portfolio.
Support development of future marketing strategies based on campaign analysis and commercial performance.
Requirements
Proven B2B marketing experience (events, SaaS, or demand generation preferred).
Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).
Data-savvy and insight-driven, you track what’s working and aren’t afraid to pivot.
Hands-on campaign executor who’s comfortable working in a fast-paced, deadline-driven team.
Confident in copywriting, building emails, and planning out campaign timelines.
Collaborative and curious, someone who actively spots ways to improve cross-team workflows.
AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.