Maximize sell-in, sell-through, and market share across all sales channels.
Implement and execute sales strategies to align with business objectives.
Build and maintain strong relationships with independent bicycle retailers.
Ensure new product introductions are represented at launch.
Identify and establish new channels and partners for products.
Create a seamless rider journey by integrating click-and-collect and promotion programs.
Represent Specialized Bicycles at industry events and trade shows.
Regularly analyze market conditions and competitor activities.

Brand Development Manager

Key skills