Brand Manager

Role Overview

• Partnering with the Senior Director to craft a compelling growth strategy that leverages the existing portfolio and identifies innovation opportunities to deepen penetration across the Value channel
• Leading cross functional teams in our FUEL innovation process to launch a new packaging format tailored to meet the consumer needs and customer requirements in the eCommerce channel
• Developing and executing a K-12 Marketing Campaign for School Nutritionists to inform them of the benefits of our new lower sugar, higher fiber offering that meets both taste expectations and fruit requirements
• Collaborating closely with a Foodservice Sales Director to tailor a seasonal strategy to drive increased menu placement of Craisins® for the Holidays across restaurants
• Managing the Growth Channels P&L, including forecasting volume, overseeing brand budgets, and identifying drivers of financial performance to ensure we deliver value and strong returns for our Grower-Owners
• General Management: Synthesize performance trends, identify key drivers, and surface opportunities to accelerate growth and mitigate risks. Maintain a strong command of business fundamentals, including volume forecasts, consumption trends, distribution, pricing, and competitive dynamics.
• Strategy Development: Partner with the Senior Director to build comprehensive Long-Range Plans and Annual Operating Plans, including annual marketing plans and innovation pipelines for Growth Channels.
• Planning and Execution: Oversee the creation of semi‑annual selling materials and narratives for the Retail Sales team, ensuring customer‑ready stories are grounded in insights and brand strategy.
• Communication & Messaging: Shape the communication strategy for priority initiatives, partnering closely with Brand Elevation to execute marketing programs. Ensure channel‑right messaging, claims, packaging, and content reflect brand positioning and resonate with target consumers and customers.
• Innovation & Renovation: Champion innovation and margin optimization by identifying whitespace opportunities, guiding cross‑functional teams through concepting, development, packaging, and commercialization, and ensuring successful launch execution.
• Teaming & Leadership: Inspire and influence a broad cross‑functional team to deliver high‑impact projects that drive growth across key channels.

Requirements

• Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies
• Proven experience partnering and leading cross‑functionally (Sales, Supply Chain, Finance, R&D, Design) to drive projects from concept to execution
• Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers
• Ability to manage competing priorities and deadlines—balancing strategic thinking with hands‑on execution in a dynamic environment
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and influence across levels of the organization
• 5+ years of experience in marketing or innovation, preferably within Food or Beverage CPG
• MBA or advanced degree in Marketing, Business, or related field is preferred
• Experience in Foodservice, Natural, Value, Drug, or eCommerce channels is preferred
• Background in margin optimization, price-pack architecture, or design-to-value is preferred

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving