Partnering with the Senior Director to craft a compelling growth strategy that leverages the existing portfolio and identifies innovation opportunities to deepen penetration across the Value channel
Leading cross functional teams in our FUEL innovation process to launch a new packaging format tailored to meet the consumer needs and customer requirements in the eCommerce channel
Developing and executing a K-12 Marketing Campaign for School Nutritionists to inform them of the benefits of our new lower sugar, higher fiber offering that meets both taste expectations and fruit requirements
Collaborating closely with a Foodservice Sales Director to tailor a seasonal strategy to drive increased menu placement of Craisins® for the Holidays across restaurants
Managing the Growth Channels P&L, including forecasting volume, overseeing brand budgets, and identifying drivers of financial performance to ensure we deliver value and strong returns for our Grower-Owners
General Management: Synthesize performance trends, identify key drivers, and surface opportunities to accelerate growth and mitigate risks. Maintain a strong command of business fundamentals, including volume forecasts, consumption trends, distribution, pricing, and competitive dynamics.
Strategy Development: Partner with the Senior Director to build comprehensive Long-Range Plans and Annual Operating Plans, including annual marketing plans and innovation pipelines for Growth Channels.
Planning and Execution: Oversee the creation of semi‑annual selling materials and narratives for the Retail Sales team, ensuring customer‑ready stories are grounded in insights and brand strategy.
Communication & Messaging: Shape the communication strategy for priority initiatives, partnering closely with Brand Elevation to execute marketing programs. Ensure channel‑right messaging, claims, packaging, and content reflect brand positioning and resonate with target consumers and customers.
Innovation & Renovation: Champion innovation and margin optimization by identifying whitespace opportunities, guiding cross‑functional teams through concepting, development, packaging, and commercialization, and ensuring successful launch execution.
Teaming & Leadership: Inspire and influence a broad cross‑functional team to deliver high‑impact projects that drive growth across key channels.
Requirements
Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies
Proven experience partnering and leading cross‑functionally (Sales, Supply Chain, Finance, R&D, Design) to drive projects from concept to execution
Solid understanding of P&L management, volume forecasting, annual budgeting, and key financial drivers
Ability to manage competing priorities and deadlines—balancing strategic thinking with hands‑on execution in a dynamic environment
Excellent written and verbal communication skills, with the ability to craft compelling narratives and influence across levels of the organization
5+ years of experience in marketing or innovation, preferably within Food or Beverage CPG
MBA or advanced degree in Marketing, Business, or related field is preferred
Experience in Foodservice, Natural, Value, Drug, or eCommerce channels is preferred
Background in margin optimization, price-pack architecture, or design-to-value is preferred
Benefits
Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental, and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Short-Term Incentive/Performance bonuses
Flexible scheduling options
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
Holiday pay for 12 holidays
Career development and growth opportunities
Tuition/Education assistance programs
Access to LinkedIn Learning
Scholarship programs for children of employees
Parental leave
Bright Horizons Family Solutions – Back-up care, tutoring, etc.