About this role

Own and evolve the Pit Boss brand strategy and ensure consistent application across touchpoints
Lead annual and seasonal integrated marketing planning for Pit Boss
Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities
Partner with Product/Innovation to build and execute commercialization plans
Write and own creative and integrated campaign briefs
Lead the cross-functional execution of Pit Boss campaigns across channels
Own the Pit Boss editorial direction and content priorities
Partner with PR agency to activate compelling Pit Boss storytelling
Define success metrics and measurement plans for campaigns

Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus)
5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing
Strong brand strategy capability with proven ability to translate strategy into integrated execution
Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred

Brand Manager

Key skills