Brand Partner Manager

Role Overview

• Maintain proactive and consistent communication with brand partners to reinforce the value delivered by Basemakers.
• Build and strengthen relationships with key decision-makers, establishing trust and long-term partnership.
• Respond quickly to inquiries and work cross-functionally with internal teams to resolve issues and address partner needs.
• Monitor and report on key performance indicators including communication cadence, retention and attrition trends, and customer lifetime value.
• Identify and pursue opportunities to grow revenue with existing brand partners through thoughtful expansion initiatives and sales conversations.
• Collaborate with field leadership to target priority markets and increase brand presence in key accounts.
• Track and evaluate expansion efforts through metrics such as brands pitched, expansion success rate, and revenue growth.
• Maintain a strong focus on brand partner satisfaction by understanding partner goals and delivering consistent support.
• Look for opportunities to create thoughtful partner experiences through personalized touches and proactive engagement.
• Document and track partner concerns or feedback to ensure timely resolution and continuous improvement.
• Measure success through brand partner feedback and satisfaction indicators.
• Maintain accurate records of partner communications and activity within Salesforce and Notion.
• Develop monthly reports that clearly communicate field team impact using data, insights, and visual storytelling.
• Conduct research on brand partners, including distribution channels, growth potential, and alignment with expansion goals.
• Leverage tools such as ChatGPT for communication drafting and Gong for call analysis to improve efficiency and insight generation.
• Stay current on industry trends and best practices in field sales and merchandising.
• Serve as the primary day-to-day contact between Basemakers and brand partners.
• Communicate brand priorities and feedback to directors, regional managers, and account sales managers to ensure alignment across field teams.
• Address challenges as they arise with thoughtful problem-solving and collaboration.
• Contribute insights during department discussions to help solve regional challenges and improve brand performance.

Requirements

• At least one year of experience at Basemakers strongly preferred.
• Excellent written communication skills, with the ability to represent Basemakers professionally and clearly in all brand partner correspondence.
• Proven experience in Basemakers field sales, retail execution, and account management.
• Strong sales orientation with a proactive approach to identifying opportunities and delivering value-driven recommendations to partners.
• Highly adaptable with the ability to manage shifting priorities while maintaining strong attention to detail and accuracy.
• Exceptional communication and relationship-building skills.
• Strong analytical skills with working proficiency in Sheets/Excel, Slides/PowerPoint, Docs/Word, Salesforce, and Notion.
• Demonstrated ability to collaborate effectively within a cross-functional team environment.
• Creative problem-solving abilities paired with a strong customer-focused mindset.
• Comfortable operating in a high-accountability environment with ambitious expectations, tight timelines, frequent follow-up, and direct visibility from senior leadership, including regular interaction with the CEO on brand initiatives.
• Bachelor’s degree preferred, ideally in Business, Marketing, or a related field.

Benefits

• Infrequent travel will be required.