Senior Manager, Retail Media Networks

Role Overview

• Own & Accelerate Retail Media Strategy
• Develop and execute comprehensive full-funnel media strategies across Target Roundel, Best Buy Ads, Kohl’s Media Network, and Canadian Tire TRM.
• Align media investments to new product launches, retail promotional calendars, category expansion initiatives, and annual sales objectives.
• Identify incremental growth opportunities through advanced audience targeting, seasonal programs, beta ad products, and data-driven experimentation.
• Manage and optimize a $30M+ annual retail media budget to maximize efficiency, ROAS, and sell-through.
• Drive Performance & Accountability
• Own performance measurement across key KPIs including ROAS, CTR, CVR, share of voice, and incremental sales lift.
• Continuously optimize campaigns through A/B testing, creative insights, budget reallocation, and performance diagnostics.
• Translate complex media data into clear business recommendations and action plans.
• Ensure retail partners do not become operational bottlenecks — proactively driving clarity, alignment, and accountability to protect business outcomes.
• Lead Cross-Functional Integration
• Partner closely with Account Management, Brand Marketing, Integrated Marketing, Social, Strategic Sales, Finance, and Analytics teams to ensure cohesive and strategically aligned media plans.
• Leverage SharkNinja’s social and demand-generation engines to amplify retail media effectiveness.
• Collaborate with agency partners to oversee campaign setup, trafficking, pacing, optimization, and reporting.
• Serve as the retail media thought leader within the organization, elevating best practices and driving innovation.
• Influence at Senior Levels
• Focused on Actionable results
• Present strategic plans, performance readouts, and growth opportunities to senior internal stakeholders and external retail partners.
• Act as a success multiplier — ensuring retail media becomes a growth lever across categories and retailers, not just a cost center.

Requirements

• 5+ years of experience in retail media, performance marketing, or digital media strategy.
• Deep expertise across retailer media networks (Target Roundel & Best Buy Ads preferred).
• Proven experience managing large-scale media budgets ($10M+).
• Strong analytical mindset with fluency in performance metrics and retail measurement frameworks.
• Experience working cross-functionally within a fast-paced, high-growth organization.
• Ability to operate with urgency, ownership, and accountability.
• Comfort navigating ambiguity and building structure where none exists.
• Exceptional communication skills with the ability to influence at senior levels.

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance
• long-term disability insurance
• generous paid time off
• company holidays
• parental leave
• identity theft protection
• pet insurance
• pre-paid legal insurance
• back-up child and eldercare days
• product discounts
• referral bonus program
• and more.