Define and execute the go-to-market strategy for SafeLease's manufactured housing vertical, including market segmentation, pricing, distribution, and competitive positioning
Conduct deep discovery with manufactured housing operators, industry associations, and property management software providers to understand the unique risk landscape and purchasing dynamics
Identify and prioritize product–market fit opportunities across tenant insurance/protection, commercial property & liability, and other coverage lines relevant to manufactured housing
Collaborate with SafeLease's underwriting, product, and engineering teams to adapt and extend the platform for manufactured housing workflows, lease structures, and regulatory requirements
Own the end-to-end customer experience — from onboarding and enrollment through claims resolution — ensuring it meets the operational realities of community operators and residents
Build and refine insurance program structures in partnership with carrier partners, including coverage design, pricing models, and compliance frameworks specific to manufactured housing
Own the manufactured housing P&L — including revenue forecasting, budget management, and unit economics
Report regularly to executive leadership on vertical performance, market learnings, and strategic recommendations

5+ years of progressive leadership experience in insurance, insurtech, proptech, or a closely related industry
Deep familiarity with the manufactured housing industry — whether through operating communities, serving the sector as a vendor/partner, or investing in the space
Demonstrated track record of building a new business, vertical, or product line from zero to meaningful revenue (ideally $5M+ ARR)
Strong understanding of commercial property insurance, tenant protection/renters insurance, or specialty lines underwriting
Comfort operating in a startup-like environment: ambiguity, speed, resource constraints, and wearing many hats
Exceptional relationship-building skills — able to earn trust with community operators, carrier partners, regulators, and internal teams alike
Analytical rigor — you make decisions informed by data, unit economics, and market evidence.

General Manager, Manufactured Housing

Key skills