Key skills
SaaSCRMLeadershipProject ManagementSales
About this role
Role Overview
- Develop and manage NetVendor’s annual event strategy aligned to ICP and revenue targets
- Prioritize high-impact industry events (NAA, regional associations, risk/compliance conferences, etc.)
- Define event objectives: awareness, meetings booked, pipeline sourced, customer expansion
- Influence leadership investment decisions based on event ROI and pipeline impact
- Align GTM teams (Sales, BDRs, RevOps, Marketing) around standardized event playbooks
- Drive accountability for pre-event account engagement and meeting-setting execution
- Create repeatable GTM “pod” activation around key events (AE + BDR + Marketing coordination)
- Ensure clear role definition across teams for pre/during/post event activities
- Lead post-event pipeline review sessions with Sales to measure impact and course-correct
- Build structured pre-event, onsite, and post-event campaigns in partnership with Sales
- Drive meeting-setting programs before events (email, LinkedIn, SDR coordination)
- Ensure every event has defined target account lists and outreach strategy
- Track marketing-sourced and marketing-influenced pipeline from each event
- Own logistics, vendors, timelines, and execution for trade shows
- Ensure brand presence reflects our positioning: “Vendor Management Built on Compliance”
- Coordinate speaking submissions and thought leadership opportunities
- Manage promotional materials, signage, and demo support
- Execute executive dinners, regional roundtables, and customer events
- Support targeted ABM initiatives tied to key verticals
- Partner with Sales to activate local opportunities in priority markets
- Establish event KPIs tied directly to pipeline and revenue
- Report on: Meetings set, Opportunities created, Pipeline generated, Cost per opportunity, ROI by event
- Continuously refine event mix based on performance data
Requirements
- 6
- 8+ years in B2B field marketing or event marketing
- Experience supporting Sales in mid-market and enterprise environments
- Proven success aligning cross-functional teams around revenue initiatives
- Strong project management skills with ability to run multiple events simultaneously
- Comfortable owning budgets and tracking ROI
- Experience with CRM and marketing automation (HubSpot preferred)
- Experience in SaaS, PropTech, Risk, Compliance, or B2B software preferred
Benefits
- Medical, dental, and vision insurance
- HSA, FSA, and DCFSA
- Long
- and short-term disability insurance
- Free basic life insurance
- Generous paid time off policy
- Paid holidays: 7 per year + 1 floating holiday
- Maternity Leave
- 401(k) with company match
- Employee Assistance Program