Own reporting and visibility across the full growth funnel from awareness through monetization
Establish clear funnel definitions and channel roles to support portfolio level optimization
Build and maintain a trusted single source of truth for cross channel performance
Monitor paid, organic, lifecycle, partnerships, and brand performance and proactively surface risks and opportunities
Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions
Identify conversion bottlenecks and recommend experiments that unlock scalable growth
Support forecasting, scenario modeling, and quarterly planning to ensure disciplined investment
Measure and quantify brand lift and upper funnel impact to ensure long term growth investments are properly valued
Partner with Data Science to design and measure A B tests and incrementality studies
Bring rigor and clarity to attribution models, KPI definitions, and tracking frameworks
Collaborate with Data Engineering to improve data reliability and automation
Partner with Finance and Marketing to align spend with measurable business outcomes
Deliver clear, actionable insights to leaders that influence real time decisions

5 to 7 plus years of experience in Growth, Marketing Analytics, or Business Analytics
Highly proficient in SQL and comfortable working with large, imperfect datasets
Experience building dashboards in Looker, Tableau, or similar BI tools
Deeply understand marketing funnels, attribution, experimentation, and CAC and LTV dynamics
Think beyond reporting and connect analysis to financial and strategic impact
Communicate clearly and confidently with both technical and non-technical stakeholders
Proactively identify risks and opportunities before they become obvious
Thrive in fast moving, high growth environments and hold performance to a high bar

Free phone service
Strong work life blend
Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
Employee stock options
Unlimited vacation
12 paid holidays per year
Competitive pay
Health, dental, and vision benefits
Short-term & long-term disability
$750 annual wellness benefit or healthcare spending account
RRSP matching (Canada) | 401(K) (USA)
Parental leave for eligible employees
Learning & Development opportunities
Travel for team events, company-wide off-sites, and more

Growth Marketing Analyst

Key skills