Director of Growth Marketing

Lulu and Georgia is a design-driven home brand on a mission to bring beauty home. The Director of Growth Marketing is responsible for leading the company's full-funnel growth strategy, focusing on incremental revenue, profitability, and budget allocation across various performance marketing channels.

Responsibilities:

• Own overall growth and performance marketing strategy and revenue contribution
• Allocate and optimize a multi-million-dollar marketing budget
• Scale performance marketing channels responsibly while protecting contribution margin and profitability
• Establish frameworks for incrementality testing and performance validation
• Reallocate spend dynamically based on efficiency, marginal return, and growth opportunity
• Build annual, quarterly, and monthly forecasts aligned to company revenue and profit targets
• Proactively source and evaluate emerging channels, strategic partnerships, and technology solutions to unlock incremental growth
• Directly manage 4 leaders across channels while overseeing and mentoring a total team of 8
• Establish clear performance standards, accountability structures, and development plans
• Build a culture of collaboration, experimentation, financial rigor, and data-driven decision making
• Act as the strategic bridge between Marketing and Creative
• Translate performance insights into actionable creative direction
• Partner closely with Brand Marketing on campaigns, launches, and storytelling
• Align on promotional calendar and seasonal growth initiatives
• Ensure growth initiatives drive revenue while strengthening long-term brand equity
• Drive channel-specific strategies across paid, owned, and organic channels, including segmentation, targeting and new channel discovery
• Own SEO strategy including technical, on-page, and content optimization
• Lead full-funnel optimization: prospecting → retargeting → retention → reactivation
• Constantly be searching for new partners, channels, or vendors that can drive scalability and performance
• Own achievement of demand revenue targets within approved marketing budget
• Establish clear incrementality and attribution frameworks
• Deliver executive-level reporting and insights
• Continuously test creative, audience, landing page, and offer strategies

Requirements:

• 10+ years of experience in growth, performance, or digital marketing leadership
• 3+ years managing multi-layered teams
• Demonstrated experience scaling paid channels profitably
• Strong understanding of incrementality testing and attribution modeling
• Deep expertise across paid media, lifecycle marketing, and SEO
• Strong financial acumen and forecasting ability
• Experience partnering closely with Creative, Brand, and Ecommerce teams
• Ability to balance brand storytelling with disciplined performance accountability
• Highly analytical, strategic thinker with strong executive presence
• Experience in home, lifestyle, or premium consumer brands preferred