Key skills
SaaSLeadershipCommunicationSales
About this role
Role Overview
- Define and own the annual demand generation strategy
- Own the demand generation budget
- Serve as the primary marketing stakeholder for pipeline reporting
- Partner with Sales leadership to set pipeline coverage goals
- Lead end-to-end demand generation planning and execution
- Design and run integrated, multi-touch campaigns
- Build and own an Account-Based Marketing (ABM) program
- Manage campaign measurement and optimization
- Extend demand generation scope beyond new logo acquisition
- Collaborate with Product Marketing on customer communication strategy
- Serve as the strategic owner of HubSpot
- Build toward a demand generation team as the function scales
Requirements
- 8+ years of B2B SaaS demand generation experience
- 2+ years in a senior or lead demand generation role
- Proven ability to build and execute ABM programs
- Strong HubSpot expertise as a power user or administrator
- Experience owning or co-owning a demand generation budget
- Deep analytical capability
- Experience managing paid channels (paid search, paid social)
- Track record of building strong cross-functional partnerships
- Clear, executive-ready communicator
Benefits
- Direct impact on company trajectory
- A seat at the revenue table
- Room to build
- A mission that matters