Produce and report on insights to drive revenue through bestwestern.com and our other guest facing revenue channels
Formulate hypotheses that can be tested, measured, and reported on to a larger audience
Support business initiatives by identifying key trends in data that can drive growth for the business
Validate data integrity in all analyses performed
Support department-wide ROI reporting and analyses when needed
Build insight-minded dashboards, to identify and analyze trends and shifts in customer behavior across both browser and native mobile apps.
Present insights to members of the Best Western leadership team
Trains, manages, and mentors direct supports as other peer analysts across multiple teams

5+ years of experience in a data analytical role with a focus on eCommerce
Minimum 6 to 8 years related experience, including supervisory or management experience
Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Experience implementing and maintaining analytics tagging solutions, including setting and validating tags and configuring website data layers to ensure accurate and reliable data collection.
Experience managing and enhancing a Customer Data Platform (CDP), including partnering with engineering and marketing teams to improve data quality, identity resolution, audience activation, and downstream use cases.
Excellent communication skills
Hospitality experience a plus
BS / BA Degree in mathematics, computer science, or statistics preferred
Experience with Adobe Analytics / Customer Journey Analytics and SQL

Medical/Dental/Vision available day one
Vacation/Sick
accruals start day one
Paid company holidays and personal holidays to celebrate what’s important to you
401K
company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement

Manager, eCommerce Analytics

Key skills