Own net-new pipeline generation across inbound, outbound, paid, organic, and event-driven channels, with accountability for pipeline quality and conversion.
Build a predictable, repeatable pipeline engine focused on Tier 1 ICP accounts and high-value enterprise opportunities.
Develop signal-based targeting strategies leveraging intent data, hiring signals, funding activity, and other buying triggers.
Track and optimize full-funnel performance from early pipeline stages through Closed Won, ensuring demand efforts drive real revenue outcomes.
Hire, coach, and manage the BDR team responsible for outbound pipeline creation and daily prospecting execution.
Design structured outbound cadences and prospecting systems that combine disciplined BDR activity with AI-assisted research and personalization.
Architect and implement AI-enabled workflows for prospect research, messaging generation, targeting, and campaign execution.
Partner closely with Product Marketing and Sales leadership to align messaging, campaigns, and pipeline strategy with enterprise opportunities.
Establish strong operational rigor through HubSpot reporting, attribution modeling, and regular pipeline inspection with revenue leadership.
Continuously iterate on demand generation strategies, channels, and messaging to improve conversion rates, pipeline velocity, and overall revenue impact.

7–10+ years of experience in B2B SaaS demand generation or growth marketing roles.
Experience directly managing BDR/SDR teams and owning outbound pipeline performance.
Proven track record of building pipeline generation engines in high-growth companies, ideally in the $5M–$50M ARR stage.
Deep understanding of how inbound, outbound, events, and product marketing initiatives work together to generate pipeline.
Comfortable operating in high-accountability environments where pipeline performance is highly visible.
Experience collaborating closely with sales leadership and executive stakeholders.
Builder mindset with the ability to design systems, processes, and playbooks from the ground up.
Highly analytical and data-driven, with strong command of funnel metrics and pipeline performance.
Comfortable balancing strategic thinking with hands-on execution.

Health insurance (medical, dental, vision) with 100% of employee premiums covered
Unlimited PTO
Flexible, remote WFH culture
Access to the iconic Hearst Tower & its facilities in NYC (should you choose to ever be in person)

Director, Demand Generation

Key skills