Execute and manage digital campaigns across Google PPC, LinkedIn, retargeting, display advertising, and email marketing
Own campaign setup and execution across platforms including Google Ads, LinkedIn Campaign Manager, ZoomInfo, AdRoll, Meta, and Reddit
Manage paid search performance, including keyword strategy, bid optimization, budget pacing, negative keywords, and performance monitoring
Continuously optimize campaigns based on performance data, identifying opportunities to improve conversion rates, cost efficiency, and pipeline impact
Build, test, and deploy email campaigns and nurture programs within Pardot and Salesforce
Ensure campaigns are aligned to target audiences, messaging, and overall marketing strategy
Maintain accurate Salesforce campaign structure, including naming conventions, campaign hierarchy, member statuses, and reporting alignment
Ensure proper UTM tracking, attribution, conversion tracking, and platform integrations are in place
Perform detailed QA across campaigns, including ads, emails, landing pages, forms, targeting, and workflows prior to launch
Ensure accuracy and consistency across all campaign components
Monitor campaign performance and develop reporting that provides clear insights into effectiveness, pipeline contribution, and areas for improvement
Provide recommendations based on data to improve performance and scalability
Partner with Marketing, Sales, and Revenue teams to ensure alignment between campaigns, pipeline goals, and business priorities

5+ years of experience in digital marketing, demand generation, or performance marketing roles
Strong hands-on experience with Google PPC and paid media execution
Experience managing campaigns across LinkedIn, retargeting, and display channels
Experience in managed services (MSP), cybersecurity, or B2B services environments strongly preferred.
Experience building and executing email campaigns and nurture programs
Strong working knowledge of Salesforce campaign structure, reporting, and attribution
Experience with marketing automation platforms such as Pardot
Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously
Strong analytical and problem-solving skills with a data-driven mindset.

Demand Generation Manager

Key skills