Design and lead the marketing roadmap that supports sales-led and outbound growth motion
Develop the strategy that connects paid media, events, and ABM to pipeline generation
Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
Ensure marketing initiatives translate directly into qualified pipeline and deal velocity
Oversee existing paid media team while expanding performance marketing capabilities
Manage and develop the paid media function
Optimize Search, Social, and Programmatic campaigns
Build a repeatable event-to-pipeline engine
Establish measurement frameworks for event ROI
Develop the early infrastructure for targeted enterprise acquisition
Act as the operational hub connecting marketing teams to pipeline generation
Collaborate with teams to optimize conversion

Proven experience leading performance or growth marketing teams
Experience supporting sales-led or enterprise go-to-market motions
Strong track record building pipeline generation strategies
Experience managing cross-functional marketing programs
Experience implementing or operating Account-Based Marketing programs
Experience designing and scaling event-based lead generation
Strong understanding of marketing funnel optimization
Experienced people leader who builds strong, accountable teams
Comfortable building processes, measurement frameworks, and new operating models
Excellent communicator across marketing, sales, and executive stakeholders
Builder mindset — able to create structure in ambiguous environments

Director of Demand Generation

Key skills