Senior B2B Demand Generation Manager

Role Overview

• We are looking for a Revenue Marketing Senior Manager (Demand Generation) for our SS LATAM market (Argentina, Chile, and Mexico).
• This role is based in Mexico City (CDMX) and will report directly to the Regional Marketing Director.
• As the Revenue Marketing Sr. Manager for SS LATAM, you will have a direct impact on Wellhub’s revenue.
• You will map the buyer journey from start to close and drive brand awareness across both SMB and Enterprise companies.
• This role focuses on B2B marketing and on generating leads and revenue for the SS LATAM Enterprise market.
• You will be responsible for analyzing the SS LATAM B2B pipeline, reviewing channel performance, sales cycles, conversion rates, and other key metrics.
• You will lead the development of strategic messaging and stay on top of market and competitor trends, regularly providing insights on how to adapt and reduce risks.
• Work closely with cross-functional marketing teams to align on channel strategy and drive enterprise revenue.
• Become the expert on the SS LATAM market: understand our segments, industries, and buyer personas, and guide how our marketing efforts support the sales cycle and buyer journey.
• Build a predictable pipeline that enables accurate forecasting and scalable growth.
• Partner with the SS LATAM Revenue teams to ensure alignment, mutual accountability, and clear visibility into marketing plans and impact.
• Engage with executive stakeholders, preparing business cases for resources and budgets that influence multiple markets and teams.
• Analyze data to generate insights and market intelligence that inform strategy and decision-making.

Requirements

• 5+ years of demand/lead generation experience in a B2B environment.
• Strong cross-functional collaboration skills, with the ability to make quick decisions and build strong relationships. Able to adapt communication to different audiences and seniority levels.
• Solid understanding of sales cycles and inbound pipelines.
• Highly data-driven, with a focus on objective, evidence-based decision-making.
• Experience in both digital and offline marketing, including CRM, nurture flows, content, events/field marketing, and trade shows.
• Strategic thinker with the ability to prioritize, solve problems, and see the big picture. Comfortable working independently, navigating ambiguity, and executing quickly.
• Uses OKRs and data to measure and guide performance.
• Native Spanish speaker with strong English proficiency.

Benefits

• WELLHUB: Free Gold membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• HEALTHCARE: Health and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a home office equipment reimbursement and a monthly work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive a minimum of 25 days off per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!).
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.