Key skills
SQLAnalyticsSaaSCRMLeadershipCommunicationSales
About this role
Role Overview
- Own quarterly and annual pipeline targets in partnership with Sales
- Develop full-funnel demand plans aligned to revenue goals
- Drive measurable marketing-sourced and influenced revenue
- Establish disciplined budget allocation
- Lead paid acquisition, ABM, and digital growth programs
- Drive experimentation and conversion optimization
- Improve CPL, SQL conversion, and CAC efficiency
- Manage and optimize demand budget allocation
- Define website conversion strategy and optimization roadmap
- Partner with Product Marketing on messaging alignment
- Establish CRO testing framework and performance benchmarks
- Align enterprise events and regional programs to pipeline goals
- Integrate digital and field strategies for account penetration
- Partner with Sales on territory activation
- Define attribution philosophy and reporting standards
- Partner with Marketing Ops on CRM integrity and data hygiene
- Drive ROI transparency and forecasting visibility
- Build and lead a high-performance demand organization
- Establish KPI rigor and accountability culture
- Prepare the function for international growth
Requirements
- 12+ years in B2B SaaS Demand Generation
- Proven pipeline growth leadership
- Experience managing multi-million euro demand budgets
- Strong analytics and performance marketing expertise
- Enterprise SaaS experience
- Ability to lead across matrixed organizations
Tech Stack
- SQL
Benefits
- A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
- Room for creativity through collaborative teamwork and an open communication culture
- Flexibility and team bonding with our hybrid work options
- Fuel for your growth journey, both personally and professionally
- Sustainable mobility options, promoting eco-friendly commuting solutions
- Fun team events and outings with our global teams
- Inspiring workspaces in Mannheim and beyond