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Demand Generation Manager at Desenvolvedor Iniciante | JobVerse
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Demand Generation Manager
Desenvolvedor Iniciante
Website
LinkedIn
Demand Generation Manager
São Paulo, São Paulo, Brazil
Full Time
3 hours ago
No Sponsorship
Apply Now
Key skills
Salesforce
CRM
A/B Testing
Customer Success
Sales
About this role
Role Overview
Define and execute the demand generation strategy aligned with the company’s growth objectives;
Manage lead acquisition campaigns across multiple channels (digital, inbound, outbound, events, partners);
Structure and optimize the marketing and sales funnel, ensuring lead quality and volume;
Monitor and analyze performance indicators (KPIs), proposing continuous improvements;
Manage and develop the performance marketing, content, and SDR teams (where applicable);
Define and oversee SLAs between Marketing and Sales, ensuring efficiency in conversion;
Manage the marketing budget, ensuring the best return on investment (ROI);
Implement growth tests and strategies (A/B testing, conversion rate optimization);
Work collaboratively with Sales, Product, and Customer Success teams;
Ensure efficient use of CRM and marketing automation tools;
Create management reports and dashboards to support decision-making;
Monitor market trends and propose new acquisition and growth strategies.
Requirements
Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or related fields;
Postgraduate degree or MBA in Marketing, Growth, or Business preferred;
Extensive experience in digital marketing, demand generation, or growth, with experience in technology companies or B2B businesses;
Prior experience leading marketing or performance teams;
Planning and execution of demand generation strategies (inbound and outbound);
Management of sales funnel and customer journey;
Proficiency with CRM and automation tools (RD Station, HubSpot, Salesforce, etc.).
Benefits
Meal allowance (Vale Refeição)
Food allowance (Vale Alimentação)
SulAmérica health insurance
MetLife dental insurance
TotalPass and Wellhub
Birthday day off
Childcare assistance
Corporate university
Life insurance
Educational partnership with language schools and universities
SESC partnership
Employee support program (financial, legal, and psychological assistance)
Pharmacy card
Variable compensation (performance-based bonus)
Apply Now
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