As a key member of the Marketing Team, the Demand Generation Manager is responsible for building and scaling NetCov’s predictable, measurable pipeline engine.
This role owns campaign strategy, demand generation programs, and funnel performance across digital and account-based channels.
The Demand Generation Manager is accountable for turning marketing initiatives into qualified pipeline and measurable revenue outcomes.
This role partners closely with the Content Marketing Manager, who owns storytelling and messaging, while the Demand Generation Manager owns campaign execution, distribution, and performance.
Working closely with Sales leadership, this individual will ensure that marketing efforts are aligned to revenue targets, high-value accounts, and pipeline priorities.

5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles
Proven track record of generating measurable pipeline and improving conversion rates
Strong understanding of multi-channel campaign execution and funnel management
Experience working within marketing automation platforms (HubSpot preferred)
Experience with paid media platforms (LinkedIn, Google, Bing)
Familiarity with ABM and intent-based marketing tools (6sense, ZoomInfo, Demandbase or similar)
Strong analytical skills with the ability to interpret performance data and drive optimization
Experience collaborating cross-functionally with Sales and marketing teams
Experience in cybersecurity, cloud services, managed services, or B2B technology preferred

Fully remote within the United States
Travel required approximately once per quarter for team meetings, events, or company initiatives

Demand Generation Manager

Key skills