You own Demand Gen end-to-end across five channels: Outbound, Inbound, Organic, Webinars and Events
You plan and execute multi-channel campaigns that reach mid-market eCommerce decision-makers
You build a healthy pipeline and hit quarterly targets for MQLs, SQLs and pipeline generated
You work with AEs on handoffs, conversion rates and closed-won quality
You deploy AI agents and automation to take over routine tasks and scale output
You select tools and integrate them (CRM, automation, AI agents, analytics)
You report on performance: pipeline health, cost per opportunity, conversion rates, channel ROI
You provide market-driven feedback on messaging and positioning
You build processes and playbooks that scale as the company grows

Strong B2B SaaS demand generation experience with demonstrable pipeline impact in the mid-market
Multi-channel track record: outbound, inbound, events, webinars, organic
Experience with AI and automation in real demand gen workflows, including measurable results
Technical understanding: able to evaluate tools, design integrations and connect systems
Builder mentality: start small, ship fast, iterate cleanly
Data-driven: you optimize based on metrics and can clearly explain ROI
Strong MarTech skills: Salesforce, marketing automation and modern demand gen tools

Director of Demand Generation – m/f/d

Key skills