Senior Account Executive, Influencer

Role Overview

• Lead day-to-day influencer relations and campaign execution across TikTok, Instagram, YouTube and emerging platforms, ensuring timelines, deliverables, and quality standards are met.
• Develop and manage earned and paid influencer partnerships from end to end: discovery, vetting, outreach, negotiations, contracting, content review, and wrap reporting.
• Cultivate and manage strong client relationships, providing them with strategic counsel and serving as a primary influencer point of contact
• Create comprehensive creative briefs that include messaging, tone, content requirements, do’s/don’ts, usage rights, FTC disclosure guidance, and success metrics.
• Draft and manage influencer contracts/SOWs (rates, usage, exclusivity, whitelisting, timelines, revisions), ensuring compliance and internal approval processes.
• Negotiate influencer rates and terms, balancing brand budget, creator value, and performance expectations.
• Provide strategic guidance to clients on platform trends, creator formats, and cultural moments, translating “chronically online” insights into effective campaign recommendations.
• Collaborate with PR account teams to integrate influencer into broader programs (press moments, events, launches, product seeding) for full-funnel impact.
• Manage campaign budgets, invoices, and payment coordination; ensure accurate documentation and on-time financial processing.
• Support new business and growth efforts by contributing influencer strategy sections, example activations, and estimated budgets for proposals.
• Mentor junior team members on influencer best practices, outreach etiquette, briefing, and reporting; help refine team workflows and templates.
• Collaborate with our integrated team to ensure seamless execution of PR messaging and outreach timed to other channels

Requirements

• 4-6 years of experience in a PR or influencer role with a successful track record of implementing influencer campaigns
• Previous agency experience is a must!
• Possess a strong understanding of the influencer landscape with existing contacts and relationships across the country and platforms
• Bachelor’s degree in communications, journalism, marketing or PR

Tech Stack

• TypeScript

Benefits

• Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
• 401(k) plan with company matching program
• Generous paid time off policy that increases each year you are with the company
• Eleven (11) paid holidays and we pay you to take your birthday off!
• Frequent company happy hours, events and team building activities
• Professional development opportunities