Email Marketing Specialist – Global

Role Overview

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing
• Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send
• Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed)
• Maintain a consistent, high‑quality execution standard across brands and BUs
• Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior
• Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance
• Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance
• Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation
• Own email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impact
• Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence
• Translate performance data into clear insights and recommendations
• Maintain a structured A/B testing roadmap with documented learnings
• Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns
• Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately
• Monitor workflow performance and continuously improve engagement and conversion
• Support PD and launch efforts with targeted automation tied to buyer journeys
• Use AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performance
• Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness
• Monitor sender health, list hygiene, bounce rates, and engagement trends
• Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types
• Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.

Requirements

• 3
• 5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub)
• Strong understanding of email attribution, funnel impact, and performance metrics
• Proven ability to build segmented audiences and automated workflows
• High attention to detail and a rigorous QA mindset
• A true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUs
• Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders
• Experience with multi-language emails or EMEA localization is a plus.

Benefits

• Flexible work arrangements
• Professional development opportunities