Affiliate Media Buyer – GDN, YouTube

Role Overview

• Develop and own the GDN and YouTube Ads strategy, including campaign structure, placement and audience segmentation, creative testing frameworks, and data strategy to achieve performance targets such as CPA, LTV, ROAS, and conversion volume.
• Maintain full ownership of the P&L for your channels, making strategic decisions to maximize return on ad spend (ROAS) and margin contribution.
• Design and implement testing roadmaps to identify winning banner creatives, headlines, short-form video variations, and landing page funnels that drive growth and scale.
• Collaborate closely with creative, product, engineering, and analytics teams to conceptualize, brief, and iterate high-performing banner assets, static templates, motion elements, and YouTube ads tailored to platform behavior and audience intent.
• Drive creative ideation based on platform insights—proposing new banner formats, storytelling angles, or visual hooks that improve CTR and downstream conversion.
• Continuously analyze campaign data to optimize spend distribution, improve placement quality and audience segments, and scale campaigns to the highest-performing GDN inventory while controlling for CPA and ROAS.
• Own the data strategy for Google Ads, working with the analytics team to ensure the effective transfer and utilization of key metrics (e.g., purchase events, LTV signals, funnel stage metrics) to inform targeting, bidding, and optimization strategies.
• Act as the subject matter expert for Google Ads, educating and influencing stakeholders on best practices, trends, and opportunities to keep us ahead of the competition.
• Build robust testing frameworks, document learnings, and proactively share insights across the marketing team to accelerate growth.
• Tie Google Ads performance directly to broader company objectives, demonstrating how your work contributes to overall top-line growth and customer acquisition strategy.

Requirements

• 3–5 years of hands-on experience managing Google Ads, with a strong emphasis on Display (GDN) and YouTube in a performance marketing environment (DTC/CPG or affiliate preferred) with specific targets around profitable growth.
• Proven experience managing a media buying P&L, with ownership over spend efficiency and profitability.
• Strong track record of hitting margin goals across multiple advertiser accounts, balancing scale and efficiency.
• Ability to manage compliance and risk within paid media campaigns, especially in high-scrutiny verticals or regulated categories.
• Deep understanding of banner ad performance drivers, including design, copy, layout, and placement mechanics.
• Deep knowledge of audience segmentation and audience-building strategies within Google Ads including custom intent, topics, affinity audiences, in-market, remarketing, and custom audiences, and how they impact traffic quality, scale, and ROAS.
• Demonstrated success in managing spend at scale across GDN, optimizing for high-quality placements and audiences and minimizing waste on underperforming inventory.
• Familiarity with short-form video creative development and testing for YouTube Ads including generating and sourcing scripts, hooks, b-roll, and talent.
• Proven track record of hitting and exceeding determined performance benchmarks.
• Strong analytical skills; able to interpret data, draw insights, and make actionable recommendations.
• Demonstrated ability to generate and execute net new media and creative ideas that drive growth.
• Strong ability to deliver results in a fast-paced, dynamic environment.
• Excellent communication skills.
• The ability to leverage AI in solving complex marketing and media allocation challenges.

Benefits

• Competitive Salary – We recognize and reward high-impact work
• 401(k) Matching – We invest in your long-term financial health with a generous matching program.
• Comprehensive Healthcare – Medical, dental, and vision coverage to keep you and your family healthy.
• Phone Reimbursement – We support your productivity with a monthly reimbursement for mobile expenses.
• Gym Reimbursement – Prioritize your health and wellness with monthly support for fitness memberships or programs.