Develop and implement comprehensive marketing strategies aligned with business objectives and tailored to international markets
Conduct market analysis to inform marketing plans
Lead multi-channel demand generation campaigns, from digital marketing to tradeshows and thought leadership initiatives
Manage brand identity across all marketing materials and channels globally
Lead impactful product launches internationally
Build and manage strategic distributor partnerships worldwide
Guide and mentor marketing teams in Reno and Bonaduz, fostering collaboration and innovation
Track and analyze marketing performance metrics, providing insightful reports to senior leadership

Bachelor's degree in Marketing, Business Administration, or a related field
MBA preferred
Minimum of 10+ years of progressive marketing leadership experience within the medical device industry
Specific experience in marketing ventilators or comparable medical equipment is preferred
In-depth understanding of global healthcare markets, regulatory frameworks, and cultural nuances
Experience managing geographically dispersed teams
Strong analytical skills with a data-driven approach to marketing decision-making
Excellent communication (written and verbal), presentation, and interpersonal skills
Ability to lead cross-functional teams and collaborate effectively with stakeholders at various levels
Willingness to travel internationally, with frequent trips to Bonaduz, Switzerland.

Global Marketing & Customer Success Director

Key skills