Translates marketing strategies into marketing plans and develops marketing plan budgets.
Drives market research to understand local consumer behavior, preferences, and trends.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Office Print and Supplies Integrated Marketing Manager

Key skills