Responsible for performance marketing activities in the Italian market
Conceptualize, manage, and optimize campaigns
Test and iterate across different campaign types and channels to determine the best multi-channel mix
Conduct performance analyses of campaigns and identify new growth opportunities
Perform keyword research and A/B testing to maximize profitability and achieve high conversion rates
Oversee budget planning, forecasting, and balance near-term impact with a clear long-term roadmap

Extensive professional experience in performance marketing and SEA (Search Engine Advertising)
Ideally experienced in B2C lead generation
Strong experience defining and implementing conversion goals
Experience with offline conversion tracking
Knowledge of bidding strategies
Campaign management expertise
Technical proficiency with Google Analytics 4, Google Ads Editor, Excel, and ideally Tableau
Experience with advertising platforms such as Google Ads, Bing Ads, and Meta Ads
Strong analytical mindset with advanced Excel skills
Ability to translate data into actionable insights
Strong communication skills in Italian; English and German are a plus

30 days of vacation plus additional days off on Christmas Eve and New Year's Eve
Hybrid work model: 50% on-site presence at headquarters per month
Learning flat-rate access to the in-house Academy
Company pension scheme
Monthly subsidies for gym membership or Urban Sports Club
Work-Life Portal
JobRad (bike leasing)
Deutschland-Ticket subsidy (public transport)
Pluxee card (employee benefits card)
Various offers and training opportunities, including e-learning formats
Individual/personalized support
Events and company celebrations
Incentivized employee referral program
Monthly after-work events
Barista bar with a wide selection of beverages and snacks
On-site massage offers
Annual health week
Weekly "juice day" with freshly pressed juices
24/7 kiosk
Flu vaccinations
Free parking and e-charging stations in our underground garage

Performance Marketing Manager – Italian market

Key skills