Associate Director, Marketing Technology

Role Overview

• Own the overall marketing technology portfolio, including platforms that enable segmentation, experimentation, campaign management, digital content, personalization, analytics, and consent management.
• Establish governance for platform usage, data access, and change management.
• Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach.
• Define and execute a multi-year marketing technology strategy and roadmap.
• Drive efficiencies and new capabilities through automation and scaling of our ability to deliver omnichannel, personalized communications and customer experiences.
• Drive governance and best practices around content management, component design, and digital asset usage.
• Continue to identify opportunities to enhance data quality, improve ease of use, optimize integrations and elevate experience delivery.
• Design and maintain a target state integrated marketing technology architecture aligned to enterprise technology standards and the business strategy.
• Ensure seamless data flows to enable real-time and batch-driven personalized customer journeys.
• Partner with enterprise architecture, security, technology and data teams to ensure solutions meet scalability, performance, privacy, and regulatory requirements.
• Manage relationships with marketing technology vendors and system integrators, including contract oversight and performance management.
• Act as a trusted partner to Marketing, Digital Banking, Product, Data, Technology, Risk, and Compliance teams.
• Serve as the hands-on owner of core marketing technology platforms.
• Manage day-to-day system operations, integrations, and data pipelines.

Requirements

• Post secondary degree in Computer Science, Engineering or related degree preferred.
• 10+ year’s experience with 5+ years working with different marketing technology and digital content management platforms, and 5+ years in technology delivery roles. Experiences with financial institutions would be an asset.
• Significant experience with marketing technologies (financial services experience strongly preferred).
• Strong understanding of Martech ecosystems, including headless CMS, CDP, marketing automation, personalization, consent management, omni channel enablement and analytics.
• Strong stakeholder management skills with the ability to bridge business and technology teams.
• Familiarity with cloud-based architectures and modern data platforms.
• Strong hands-on experience managing and configuring enterprise marketing technology platforms.
• Ability to operate at both strategic and execution levels — from architecture design to platform configuration.
• Strong communication and collaboration skills with the ability to remain agile, stay focused and pivot quickly.
• Proven record of delivering strategic technology projects on-time and on-schedule.

Tech Stack

• Cloud