Director, B2B Product Marketing

Role Overview

• Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
• Craft buyer
• and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
• Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
• Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
• Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
• Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
• Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
• Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling

Requirements

• 10+ years of experience in B2B product marketing, ideally within high-growth, and/or healthcare, mental health, wellbeing, employer benefits, or adjacent categories
• Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
• Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
• Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
• Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
• Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
• Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
• Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results.

Benefits

• stock awards
• comprehensive healthcare coverage
• monthly wellness stipend
• retirement savings match
• lifetime Headspace membership
• generous parental leave