Salesforce-Marketo GTM Specialist

Role Overview

• Support Sales and Marketing teams by configuring and enhancing Salesforce tools
• Assist with lead management, opportunity tracking, and pipeline visibility
• Support campaign execution, lead scoring, and handoff to Sales
• Design and build Proof of Concepts for new Go To Market capabilities
• Identify opportunities to improve or streamline existing Salesforce processes

Requirements

• Strong experience working with Marketo for campaign builds and GTM strategy
• Experience in configuring Salesforce tools
• Ability to improve existing Salesforce processes
• Knowledge of Sales and Marketing enablement workflows
• Familiarity with Salesforce Sales Cloud features
• Experience in collaborating with cross-functional teams
• Experience in configuring AI-driven features within Salesforce

Tech Stack

• Cloud
• Go