Plan, manage, and optimize Paid Search marketing campaigns to scale revenue while hitting ROAS and payback targets
Create, implement, and refine Paid Search strategies across Google and Bing, ensuring campaigns meet performance goals
Manage seven-figure campaign budgets and pacing to ensure the team reaches performance targets
Measure and report on campaign performance, providing actionable insights to the team
Automate Paid Search workflows at scale by leveraging AI tools
Run ongoing tests for landing pages, creatives, and bidding strategies
Collaborate with cross-functional teams, including the Paid Traffic, Content, and Analytics teams, to maintain a constant feedback loop and enhance campaign performance
Adapt strategies based on market trends, ensuring agility in response to changing business needs and competitive landscapes
Stay up to date on industry trends, Paid Search updates, and user behavior to help drive new strategies for the channel

3+ years of hands-on experience managing Paid Search campaigns
Proven experience managing large budgets and analyzing complex data to drive results
Good understanding of incrementality, attribution, and CRO
Strong proficiency in Paid Search; experience in SaaS/PLG is a plus
Deep understanding of campaign optimization to maximize conversion rates while achieving ROAS and payback goals
Strong analytical skills, with experience using Tableau, Looker, GA4, or similar analytics platforms
Data-driven mindset, with experience running analyses to uncover actionable insights and monitor performance against core KPIs
Excellent verbal and written communication skills in English, with experience presenting to stakeholders
Attention to detail, strong time management skills, and the ability to work effectively under deadlines
Not required, but a plus: Experience working with SQL & BI tools to gather insights; Knowledge of Semrush products and tools

Paid Search Specialist, Paid Traffic Team

Key skills