Develop omnichannel plans aligned to brand strategy
Advise on approach to campaign execution across markets
Develop and roll out best practice guidance to affiliates
Collaborate with cross functional teams to create personalized journeys
Develop omnichannel guidance and governance through playbooks, training and resources
Build digital content ensuring consistent messaging
Support brand teams with their communication goals across non personal channels
Enhance Sobi’s HCP portal (SobiPro)
Set clear KPI’s and monitor campaigns to track performance
Proactively assess future trends in customer engagement

University degree level education – Marketing, Engineering, Data or Computer Science
Digital/omnichannel experience at regional or global, including leading extensive digital projects within the pharmaceutical industry
Additional commercial experiences including sales, marketing and business intelligence
Experience in Cardiometabolic disorders is desirable
Proficient with CRM ecosystems such as Veeva
Data driven with strong data and analytics skills, Qlick/Power BI
Desirable experience in data flows/warehouse
Experienced in marketing automation across different customer segments
Fluency in written and spoken English
Additional European language skill is desirable

Global Omnichannel Customer Engagement Lead

Key skills