Responsible for delivering seamless and engaging experiences for healthcare professionals (HCPs) and other key stakeholders across all platforms
Accelerating brand engagement and topline growth
Collaborating closely with global cross-functional and affiliates teams
Developing impactful customer journeys, high-quality content, and engaging affiliates in effective deployment across channels
Aligning with brand strategy, developing omnichannel plans, and advising on campaign execution
Rolling out best practice guidance to affiliates to execute campaigns effectively
Creating personalized journeys based on customer preference data and brand objectives
Developing omnichannel guidance and governance through playbooks, training, and resources
Supporting brand teams with their communication and messaging goals across non-personal channels
Enhancing and evolving Sobi’s HCP portal (SobiPro)
Co-creating channel capability with global and affiliate colleagues
Eldaore KPI's and monitoring campaigns to track performance
Proactively assessing future trends in customer engagement
Operating with high ethical standards in line with Sobi corporate values and SOPs.

University degree level education – Marketing, Engineering, Data or Computer Science
Digital/omnichannel experience at regional or global, including leading extensive digital projects within the pharmaceutical industry
Additional commercial experiences including sales, marketing and business intelligence
Experience in Cardiometabolic disorders is desirable
Proficient with CRM ecosystems such as Veeva
Data driven with strong data and analytics skills, Qlick/Power BI
Desirable experience in data flows/warehouse
Experienced in marketing automation across different customer segments
Ability to communicate complex digital strategies in simple, compelling narratives
Cross-cultural leadership, effective communication and team working skills
Multi stakeholder project management and leadership experience, delivering results on time and within budget
Flexibility, ability to manage change and operate in an environment of uncertainty
Fluency in written and spoken English
Additional European language skill is desirable.

Global Omnichannel Customer Engagement Lead

Key skills