National Manager, Email Marketing

Role Overview

• The National Manager, Email Marketing will lead our email marketing initiatives with an emphasis on growing, engaging, and retaining our email audience to drive measurable increases in fundraising revenue, recurring giving, and donor engagement
• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails working in partnership with key ALF departments
• Design, build, and optimize lifecycle automation (welcome, nurture, reactivation, recurring donor, event flows) to increase LTV and retention
• Maintain a master content calendar to coordinate cross-functional needs (events, development, programs, research, advocacy)
• Develop scalable list acquisition strategies (lead magnets, paid/organic partnerships, event capture, website optimization) to grow qualified subscribers
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages
• Review content and creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions
• Own performance reporting and translate campaign data into clear optimization roadmaps that improve revenue per subscriber and list health
• Collaborate with digital engagement team to align messaging and improve user journeys across channels
• Analyze campaign performance and suggest improvements
• Serve as the internal subject-matter expert for email marketing best practices
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates.

Requirements

• Bachelor's Degree in Digital Marketing or related field
• 3–5+ years of hands-on email marketing experience in a nonprofit or mission-driven organization; e-commerce or direct-to-consumer marketing experience a plus
• Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth
• Strong grasp of segmentation, personalization, deliverability, and list maintenance
• Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights
• Hands-on experience with CRM and ESP platforms (e.g., Salesforce, Blackbaud, HubSpot, Marketing Cloud, etc.)
• Experience with improving conversion rates and sustaining growth with current email subscribers
• Experience with event promotion and the advancement of awareness/educational content is highly recommended
• Demonstrated ability to translate donor insights into segmented, conversion-focused messaging
• Experience building strategic testing roadmaps that drive measurable performance gains
• Compassion and the desire to help others
• Ability to work in collaboration with multiple departments to achieve organizational objectives and success, team player
• Excellent oral and written communication skills
• Strong organizational skills with great attention to detail and quality of work product
• Exceptional time management skills: ability to generate content, quick adaptation and turnaround on initiatives
• Ability to work remotely under minimal supervision.

Tech Stack

• Cloud

Benefits

• Must be willing to work a flexible schedule including some nights and weekends
• Expected travel 10-20%
• Work Environment: This is a 100% remote position.