Key skills
SQLSaaSSalesforceLeadershipStakeholder ManagementCommunication
About this role
Role Overview
- Own and standardize lead lifecycle definitions
- Partner with Demand Gen, RevOps, and SDR leadership to align lifecycle stages to real workflows
- Maintain governance for lifecycle changes
- Own the end-to-end handoff from Marketing to SDR for post-MQL first touch
- Implement and maintain SLAs
- Build and maintain the operational agreement between Marketing and SDRs
- Own data quality and governance that supports lead profiling and engagement
- Ensure consistent data capture across touchpoints
- Own the HubSpot ops foundation
- Serve as an analytical engine for marketing
Requirements
- 4 to 8 years of experience in Marketing Operations or Revenue Operations roles in B2B (SaaS preferred)
- Strong hands-on expertise in HubSpot Marketing Hub Enterprise (required)
- Proven experience defining and operationalizing MQL/SQL and lifecycle governance in a real GTM environment
- Experience implementing marketing-to-SDR handoffs, SLA monitoring, and breach alerting
- Working knowledge of Salesforce integrations and practical data sync concepts
- Analytical and process-driven, able to identify root causes in funnel performance and implement durable fixes
- Strong communication and stakeholder management skills.
Tech Stack
- SQL
Benefits
- Hybrid work model
- Professional development opportunities