Join Royal Caribbean's innovative eCommerce Team as the Sr. E-Commerce Content Strategist responsible for creating and coordinating e-commerce content and digital marketing strategies.
Derive insights from business, consumer, and web analytics partners to develop rich web content and stories that drive traffic to the site.
Drive long-term web strategy by balancing data, insights, platform technology, design, and customer needs.
Partner with cross-functional teams to sustain product performance across the site after a product launch.
Ensure the product is properly merchandised across relevant content marketing pages.
Develop new content types and ideas to support the guest through their cruise purchasing journey.
Requirements
Bachelor's degree in a relevant field such as Digital Marketing, Communications, Programming, or a related discipline.
Proven experience in content analysis, optimization, and collaboration in a digital environment.
Familiarity with AI and chatbot technologies, with the ability to understand and refine AI-generated content.
Strong understanding of user experience principles and strategies for effective online sales.
Analytical mindset with the ability to interpret data and user feedback to drive content improvements.
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.